Which of the world s top 20 most influential sports brands logos, which one is the top 1 in your mind?

Many brands with great influence have been born among sports brands, whether it is commercial sportswear brands, football teams, basketball teams, or higher-level sports events.

logo is not just a simple logo, but also a visual enrichment of the passion of the event, team belief and brand spirit. Whether it is the global resonance of the Olympics, the fan sentiment of NBA teams, or the daily companionship of sports brands, these visual symbols are deeply integrated into sports life. Park Choup Design will analyze 20 classic visual symbols in the sports field to you, and see which one is the top 1 in your mind?

Olympic emblem logo

Olympic emblem (taking the 2024 Paris Olympics as an example): In the circular outline, blue lines outline the fusion image of "Olympic flame, Eiffel Tower and runners". The simple lines combine regional characteristics and sporty dynamics, and the golden embellishment conveys the sense of grand ceremony. As the symbol of the world's highest-standard sports event, it carries the universal value of "peace and unity". Although each emblem has changed, the core gene of "ring + sports element" has always been a global consensus.

Nike

Nike logo: Black "swoosh (check)" curve, one stroke, symbolizing "victory and breakthrough", adapting to the entire scene and extremely high recognition. It originated from the wings of the ancient Greek goddess of victory, but it conveys the universal sports spirit with abstract lines. From professional running shoes to street sweatshirts, from Olympic stadiums to daily outfits, the scene penetration is unparalleled.

Premier League logo: The lion's head silhouette is the core, the lion holds the football with its front paws, sharp mane lines, and the main red color is enthusiastic and eye-catching, symbolizing the Premier League's "speed and confrontation" event style. As a symbol of British culture, the lion makes the logo both regional recognition and event tension, and is one of the most familiar league logos for football fans around the world.

NBA Bulls logo

NBA Bulls logo: The red Bulls' head silhouette, sharp horns, sharp eyes, and the main red tone conveys "power and fighting spirit", without extra decoration but with great visual impact. It perfectly fits the Bulls' "hard-playing style" team culture, and has become the most recognizable team logo in the NBA due to the glory of Jordan's era, and even surpasses the basketball field and becomes a trend symbol.

New York Baseball NY

New York Baseball NY logo: White "NY" letters overlap and combine, embedded in a dark blue round background, with tough lines and simple and atmospheric color scheme. It is the core logo of the New York Yankees. Due to the team's century-old history and fashion attributes, it crosses from baseball to street trends. The "NY" logo on sweatshirts, hats and other items has almost become synonymous with "American trend".

Adidas logo: Three parallel stripes in black, arranged in a stable manner, symbolizing "motion balance and strength". It was originally decorated with the upper and was later sublimated into the "professional performance" symbol. In the fields of football and running, the three-stripe logo is synonymous with "professional equipment", adapted to event sponsorship and mass consumption scenarios, and has a wide global awareness.

Jordan

Jordan logo: Black basketball player dunk silhouette, dynamic posture shows "explosion and elegance", black and red color matching classic, is an independent IP under Nike. Because of Jordan's legendary career, it has become a symbol of the "basketball spirit". It has expanded from basketball shoes to trendy clothing, and is a "trend symbol" that young people are sought after.

Paris Saint-Germain

Paris Saint-Germain (PSG) logo: On a blue circular background, the white Eiffel Tower and football combination, the letter "PSG" is marked below the tower, and the blue passes "Elegance and Professional". The logo combines Paris regional symbols and football attributes. Due to the team's global influence in recent years, it has expanded from the football field to the trend circle and has frequently collaborated with fashion brands.

Tour de France

Tour de France logo: On a yellow circular background, black font "LE TOUR DE FRANCE" is paired with red cyclist silhouettes, yellow echoes the honor of Tour de France "yellow shirt", and cyclists dynamic posture convey "persistence and breakthrough". The overall design is simple and bright, which not only highlights the attributes of the event, but also has a high recognition in the cycling field because of the "yellow shirt" symbol related to the history of the event.

INVICTUS GAMES

Lakers logo

Lakers logo: On a purple background, yellow basketball and "LOS ANGELES LAKERS" font combination, the lines on the basketball simulate the water image of the "Lakers" (formerly "Lakemen" in Minnesota), and the purple and yellow color combination is classic and noble. As the logo of the NBA giants, it carries the "champion memory" of many generations of fans, and the scene is adapted from jerseys to peripheral products, with extremely strong penetration.

Bulls logo

Pick

Pick logo: Blue peak-shaped "P" letters, the peak lines are upward, symbolizing "the athletic spirit of breaking through the peak", and the blue conveys "technology and reliability". In the field of basketball shoes, Peak logo has become a visual representative of "cost-performance and professional performance" because of the reputation of the Jingji Technology series, with scenes covering professional events and mass sports.

Li Ning

Li Ning logo: Red "Li Ning" Chinese calligraphy font, matched with abstract lines, the font is lively and elegant, and the red echoes "Chinese red" and conveys "Chinese cultural confidence". In recent years, through the upgrade of national trend design, the logo has expanded from sports equipment to fashion shows, retaining professional sports attributes and cultural characteristics, and is a representative symbol of Chinese sports brands.

NBA

NBA League logo: In the circular outline composed of red and blue, white basketball players dribbling silhouettes, dynamic posture captures the "core movement of basketball", the red and blue color scheme is classic and eye-catching. As the overall logo of the league, it has no team geographical restrictions and is a "common symbol" for basketball enthusiasts around the world, covering all scenarios such as event broadcasts and peripheral products. Under the golden crown, the white football inside the blue circle and the "REAL MADRID" font combination are combined, the crown symbolizes the "king status of the team", and the blue and white gold color scheme is noble and classic. As the symbol of the "benchmark of the giants" in the football world, it carries many honors such as "Champions League Championship" and is the "symbol of faith" for Real Madrid fans around the world.

Miami Heat

Miami Heat logo: Red flames wrap the basketball, the flame lines are burning upward, and the orange gradient enhances the sense of layering, symbolizing "the passion and vitality of the Heat." The logo design directly relates to the team name, the vision and text are highly unified, which is very attractive among young fans and adapts to trendy outfit scenes.

Boston Red Soxes

Boston Red Sox logo: The red sock pattern is matched with a white outline, the sock lines are simple, and the main red tone is bright, which directly echoes the name of the "Red Sox". As the icon of the old MLB team, it carries Boston's urban sentiment and is a visual symbol of "regional honor" in areas with strong baseball culture.

Italian Football World Cup logo

Italian Football World Cup logo (taking 1990 as an example): In the outline of the green earth, red streamers are wrapped around the black football pattern, and the green and red color matching echoes the Italian flag. The streamers are flexible in lines, symbolizing "football connects the world". This logo has become a benchmark in the history of the World Cup due to its classical nature and is still the "symbol of feelings" in the hearts of football fans.

Visual memory point: Is it "one-eye identifier"? Are lines and color matching unique and can associate the corresponding subject without text assistance?

Cultural influence: Do you transcend the "field of movement" and become a symbol of trends, regions or spiritual levels? Does it carry collective memory or emotional resonance?

Scene penetration: Can it cover diverse scenarios such as events, outfits, peripheral products, etc.? Are they subject to sports categories or regions?

20 visual symbols of the major sports have their own highlights: the Olympic emblem represents global solidarity, Nike swoosh symbolizes sports spirit, and NY logo leads the American trend, but only the Bulls logo achieves the perfect fusion of "professional sports attributes, collective emotional memory, and trendy life penetration".

It is not just a team logo, but also a "symbol of life" that spans age, region and field - When people see the Red Bulls head, they may think of Jordan's final victory moment. It may be a versatile sweatshirt or an identification with the spirit of "never give up". This "multi-dimensional emotion and scene binding" makes it an indisputable NO.1.