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Shocking! Mbappe took over Real Madrid s No. 10 legendary jersey. Can he replicate the C Ronaldo business myth?
8:29am, 25 July 2025【Football】

Spanish Football League One news came from: Killian Mbappe will wear the legendary No. 10 jersey in Real Madrid, a number previously held by Luca Modric for nearly ten years. With Modric leaving the team after 13 seasons, the No. 10 jersey was once vacant, and now, Mbappe, who is wearing No. 10 in the French national team, will take over this task.
Mbappe wore a No. 9 jersey in Real Madrid's first season. The change to wear No. 10 this time means that the club will re-adjust the team's lineup level, and the No. 9 jersey is waiting for the position again - as early as after Karim Benzema left the team in the 2023-24 season, this number was left untie.
This change is a major marketing strategy for Real Madrid. The new jersey with Mbappe No. 10 is bound to be the star product of the season, with the “Players Edition” jerseys selling for between $135 and $190. The club hopes to maximize its commercial value with the help of the image of the world's most popular football superstar.

Real Madrid is eager to recreate the business glory of Cristiano Ronaldo when he joined the 2009-10 season. At that time, the "CR9" jersey was sold at a rate of 15 pieces per minute, with sales exceeding one million pieces within one year, generating revenue of over $110 million.
Now, with Mbappe putting on the No. 10 jersey, Real Madrid is fully preparing for an ambitious marketing campaign. The club's goal is to use the global influence of the French superstar to reach or even surpass the historic sales record set by the Ronaldo period, set off a new wave of revenue, and further consolidate Real Madrid's brand position.
For Real Madrid, the No. 10 jersey carries too many glory and memories. From Modric's strategist on the court to the wonderful performances of many legendary superstars before, this number has long become a symbol of the team's spirit. And Mbappe's arrival undoubtedly injected new vitality into this legendary number.

The French striker has already made his mark in the world football with his amazing speed, keen sense of goal and excellent skills. His outstanding performance in the French national team wearing the No. 10 jersey has left fans looking forward to his No. 10 journey at Real Madrid.
From a business perspective, Mbappe's influence cannot be underestimated. He has a huge global fan base, and he is at the top of the world in terms of attention on social media and appeal in various business activities. Real Madrid's number change this time is because he is attracted by the huge commercial potential contained in him.
Many fans and industry insiders are speculating whether Mbappe can make Real Madrid's jersey sales hit a new high like Cristiano Ronaldo. The brilliant record of Ronaldo during his time brought rich business returns to Real Madrid and greatly improved the team's brand influence. Today, Mbappe is on the mission of continuing to write this legend.
As the new season approaches, Real Madrid's marketing campaign around Mbappe's No. 10 jersey has quietly begun. From online publicity to offline sales channel layout, the club has made full preparations. I believe that in the near future, we will see Mbappe wearing the No. 10 jersey galloping on the field, and we can also witness the start of this commercial marketing feast. Let's wait and see whether Mbappe can live up to expectations and let Real Madrid's No. 10 jersey create another business miracle.
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