No negotiation! British media: When the new season begins, Chelsea s jersey will once again have no sponsor logo on its chest

August 5th According to British media Talksport, when the new season begins, Chelsea's jersey will once again have no sponsor logo on its chest. For most of last season, Chelsea's jerseys did not have a sponsor's logo on its chest.

Although Chelsea signed a long-term agreement with UAE property developer DAMAC in April, the jersey sponsorship portion of the partnership has expired before this summer's Club World Cup. Therefore, Chelsea will have no chest advertising sponsors at the start of the 2025-26 season.

It is said that Chelsea had negotiated a long-term agreement with two major companies, but the club hopes to get a higher offer in the future. Currently, seven to ten multinational companies are competing to become Chelsea’s new jersey-breasted advertising sponsors, but no agreement has been reached. This means that when you return to the arena this week, there will be no sponsor logo on the chest of the Chelsea jersey.

Chelsea will face Leverkusen in their first preseason game on Friday, before playing against Milan at home on Sunday. On August 17, they will face Crystal Palace at home in the Premier League opening game.