Ticket revenue increased by 25%! Durant effect is coming, Rockets president announces good news

The Rockets won Durant at a low price this offseason, using Jaylen Green, who had a contract premium, as well as Dillon and the Suns' No. 10. To be honest, it was a huge profit to win Durant at this price, because Green and Dillon were tied together, and their performance on both offense and defense was much worse than Durant. Durant averaged 26 points per game with a shooting percentage of 180 clubs last season. In addition, Durant can achieve real unlimited defense on the defensive end, and he limited his opponent's shooting percentage last season and the second strongest in the league.

Overall, this deal has a huge impact on the Rockets. Durant's key ball resolution ability on the offensive end is far ahead of the league, and he doesn't need to hold the ball very much, so he can pull up and end it with the ball. Shin Kyung and Amen Van Jordan maintain the Rockets' playoff lower limit, giving Durant a rest and increasing the playoff upper limit. Plus the Rockets' group of forwards, Smith, Ethan, electric fans, Okogie. There are also Adams and Capela in the inside, which is simply armed to the teeth.

This is about Durant's offensive and defensive bonus on the Rockets, and then let's talk about commercial bonus. According to Rockets' business operations president Gretchen Hill, after Durant was traded to the Rockets, the Rockets' season ticket user base increased directly by 25%. Durant gave the Rockets a big gift without playing a game. Fertita's face was about to smile, and this was a white beauty flowing into her pocket. And Hill also believes that this is just the beginning and there is still huge room for growth.

In addition, in the national live broadcast, the Rockets reached third in 28 games in the league. In back-to-back games, the Rockets also had three fewer games than last season. It can be said that the Rockets have made great progress not only in terms of strength. In the league's treatment of the Rockets, Durant was also specially taken care of because of the little king. It is estimated that the Rockets' profits on referees will also improve significantly from the beginning of next season. In the final analysis, the NBA is a business league, and superstars have absolute privileges and voice, not to mention a second player in the league like Durant.

No matter how you question it, James and Durant are the big and small kings of the league, their commercial value is not something that young stars can compare. With Durant's current value, I think the probability of the Rockets giving him a maximum salary is quite high. Today, William Guillory, a reporter from the US media "The Athletic", reported that Durant and the Rockets' contract renewal are accelerating. Previously, this reporter reported that the two sides will renew their contracts in the next few weeks. When the Rockets saw the bonus brought by Durant, they might not want to continue to pull on the three melons and two dates.

Durant has $54.7 million left in a year in contract, and if renewed now, it is restricted by the 38-year-old veteran's rule. Durant can only renew his contract with the Rockets for two years, which is up to 122 million yuan for two years. In this case, with Durant's existing contract, he will be deeply bound to the Rockets in the next three years. William Guillory also believes that Durant and the Rockets are tied up as a foregone conclusion, and the latter even wants to end his career with the Rockets. Rockets boss Fertita was originally a smart leader. Otherwise, when Harden forced the palace to leave the team, Feidi would not immediately give a two-year, 100 million contract extension contract, hoping to keep Harden. He understands the commercial bonus of superstars.

If the Rockets slowly raise the traction with Durant, for example, the two sides reach 100 million in 2 years, it seems that the Rockets have made a profit, but in fact Durant may also be a little unhappy. It’s better to be generous and give Durant the highest salary he can get at the moment. Compared with Durant's annual salary of 60 million, the commercial income he brings to the Rockets far exceeds these. Moreover, the Rockets also need to seize the window for the championship in the next three years. After all, Smith has one year left for rookie bonus, Amen has two years left, and Shepard has three years left. The bonus will eventually be taken. Leaving Durant in the Rockets for three years will not only stabilize the lineup, but also not affecting the young people's future maximum salary renewal. This is killing two birds with one stone.