Each system: Barcelona s subscriptions continue to grow on digital platforms, becoming the most popular sports organization in the world

August 15th According to "Every Sports", Barcelona clubs' influence on digital platforms continues to grow, and they surpass the NBA and FIFA to become the most popular sports in the world.

Barcelona Club recently reached 22.8 million subscribers, surpassing the NBA (23.6 million) and FIFA (23.3 million) to become the most popular sports institution in the world. In January this year, Barcelona became the first sports club to exceed 20 million subscribers, and now further consolidates its leading position. By comparison, Real Madrid has 18.1 million subscribers, 13.1 million in La Liga and 11.7 million in Liverpool.

The key to this growth is that Barcelona has broadcasted the Asian Tour and the Gambel Cup for free. The matches against Seoul and Daegu scored 16 million and 13 million views respectively. The most popular live broadcast was the Gambel Cup match against Como last Sunday, with a peak audience of 3.282834 million, an average of 1.826927 million online audiences, an independent audience of 9.7 million, and a total number of views of 18.746962 million.

Although the Barcelona club initially planned to watch preseason with paid subscriptions, technical failures eventually prompted them to move to free live streaming, driving the growth of digital platforms. In addition, the club has successfully promoted Catalan language worldwide, as it is the only language option available.