The consumption scenarios of Guoan Game Day are upgraded again, and catering cultural and creative brands gather to create a Gongsports fan carnival

Barbecue, dumplings, pot-packed meat, hamburgers, fried chicken, ice cream, coffee, ice cream, lamb skewers, food stalls are fragrant with meat; refrigerator stickers, keychains, canvas bags, T-shirts, cultural and creative products are trendy and eye-catching...

On the evening of August 3, the Beijing Guoan Team will stage a "Beijing-Tianjin Derby" with Tianjin Jinmen Tiger. Two and a half hours before the game, the first fan carnival event kicked off in the outdoor square in the northeast corner of the Workers' Stadium. More than 20 catering, cultural and creative brands and trendy toy brands are lined up, providing more consumption options for fans who are watching the game tonight.

Guoan team's last home court, 62,291 fans flocked to the Gongsports team to watch the game, and the economy drove regional consumption to soar. In order to provide fans with more abundant catering and shopping options, Zhonghe Gongsport has drawn on international mature sports business experience and created a "FanFest" event similar to FIFA's off-court "FanFest" event during the World Cup and European Championships of FIFA, so that fans who arrive in advance can eat, play and buy.

According to Wang Chenliang, the business manager of Zhonghe Gongshen, this is the first time that Gongshen has tried to hold a fan carnival event throughout the pre-match and in the game. The audience can "shop and eat" here from 17:00 to 21:00. This time, Gongti has carefully selected many well-known local catering brands, such as Donglaishun and Xiyuan Hotel, to ensure that fans can enjoy high-quality and local specialty food.

In addition to catering, this carnival also attracted a number of innovative cultural products including Gongshichang brand. In addition to the previous popular refrigerator stickers and fans, the products promoted by the store owner also have trendy T-shirts, which can meet the consumption needs of fans of different ages.

It is understood that the Fan Carnival Event may become a fixed home event for Guoan throughout a season in the future, and the event venue area, participating brands and categories will also gradually expand. Experience projects including football shooting, VR sports experience, AI technology and other experiences will also gradually be added, and the opening hours of the event may continue to be extended, making each National Security Day an important node in promoting regional consumption.