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Reporter: Haier Group is considering sponsoring Chelsea. If an agreement is reached, it will become a sponsor of sleeve advertising
9:14pm, 11 September 2025【Football】
September 11th According to reporter Lukasz Baczek, Haier Group is considering sponsoring Chelsea.
Lukasz Baczek revealed that Chelsea is looking for a new sponsor to replace LiveNation. Haier Group is considering signing a sponsorship agreement with Chelsea. If the two sides reach an agreement, Haier Group's logo will appear on the sleeves of the first team of Chelsea men's and women's football team.
Last week, Haier Group signed a global sponsorship agreement with Paris Saint-Germain. Through these cooperations, Haier actively competes with its competitors in the same field. It is worth mentioning that Chelsea had negotiated with Chery International on sponsorship of sleeve advertising, but ultimately failed to reach an agreement.
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