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[Observation] AC Milan with nothing, a shameful failure season
1:38pm, 19 May 2025【Football】
Before this game, Milan technical director Moncada also talked about the relegation of the future team in an interview, and his tone was full of optimism: "It is actually not a big difference to play against Yi C or Yi Ding. For the future team, the important thing is to cultivate talents." Moncada has never been a professional player, but he has been a scout for many years. At least he should understand: from the perspective of cultivating talents, it is actually very different to let young players play against Yi C or Yi Ding.
In that Harvard Business School case, Cardinale explained his view of victory: "Winning the championship is of course an important goal, but you need to balance "winning" and "win smartly." For fans, my responsibility is to bring them a Serie A championship every year - I understand their desire. However, for investors who focus on final value growth, my responsibility is to make AC Milan competitive in the Serie A championship every year, to qualify for the Champions League every year, and to go as far as possible in the Champions League game - this is the key to maximizing cash flow and brand value."
When saying this, Cardinale was probably thinking of relieving the obligation to "win the championship every year", but never thought that even "eligible for the Champions League every year" has become a dream. Since you can't "win smartly", you can only "lose embarrassingly". In a case analysis, Fulani talked about AC Milan when Elliott took over in the past, and once commented harshly: "What kind of AC Milan did we take over back then? Saying that it is poorly managed is an insult to the word "bad management" - because there is no management at all." You suddenly find that such an evaluation still seems to be applicable to Milan today.
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