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Earn 3 million euros! World Sports: Barcelona and the American company Uber officially reached a three-year sponsorship agreement

1:29pm, 23 October 2025【Football】

On October 23, "World Sports News" reported that Barcelona and the American company Uber officially reached a three-year sponsorship agreement.

According to disclosures, this contract will bring Barcelona a total of three million euros in revenue, which is one million euros per year. The club's general manager Manel Del Rio, Uber Spain and Portugal CEO Alan Buru, and player Cubasi attended the signing ceremony held at Camp Nou.

As part of the partnership, Uber's brand will be displayed on Barcelona's billboards. What’s even more eye-catching is that Uber will launch a batch of customized fleet vehicles painted in red and blue in Barcelona, ​​and may have its logo printed on the club’s official vehicles. In addition, Uber will also receive game-day "hospitality" rights and rights to the player's image.

Another focus of the cooperation between the two parties is to improve transportation around the new Camp Nou Stadium and Espai Barça. The agreement includes setting up a dedicated pick-up and drop-off area for Uber users and promoting its 100% electric vehicle service.

To celebrate the cooperation, the two parties also jointly launched a customized electric vehicle limited to 30 units with Barcelona elements. In the future, Uber will set up multiple "pick-up and drop-off points" around the new Camp Nou, with the nearest one only 80 meters away from the stadium, to facilitate fans' travel.